Qualification Structure

The Qualifi Level 7 Diploma in Strategic Marketing is an Ofqual-regulated qualification accredited on the Regulated Qualifications Framework (RQF). The qualification has a Total Qualification Time (TQT) of 1200 hours and 600 Guided Learning Hours (GLH), with 120 credits.

Assessment for the Qualifi Level 7 Diploma in Strategic Marketing is assignment-based. Learner work is assessed in accordance with Qualifi assessment and quality assurance requirements to ensure that learners demonstrate the required knowledge, understanding and application of strategic marketing principles.

To achieve the qualification, learners must successfully complete all six mandatory units.

Core Study Units

1. Contemporary Issues and Principles of Marketing

Learner will be able to:

• Understand the role of the marketing function, leaders and entrepreneurial marketing in organisational success.
• Understand external and internal environmental audits for designing marketing plans.
• Understand the impact of strategic marketing options on marketing planning.
• Understand the impact of the marketing mix and extended marketing mix options for products and services.

2. Consumer Behaviour and Market Communications

Learner will be able to:

• Understand the fundamental psychological, sociological, structural and cultural factors that influence buying behaviour.
• Understand the relevance of theories, factors, models and concepts related to consumer behaviour.
• Understand the marketing research process and customer insight across different contexts, including digital contexts.
• Understand the process of managing customer experience, customer relationship management and market communication.

3. Digital and Social Media Marketing

Learner will be able to:

• Understand the role of information technology and social media in digital marketing.
• Understand changing organisational environments and their impact on digital marketing.
• Recommend resource-led, innovative approaches using digital marketing tools to address contemporary digital marketing challenges.
• Understand how to develop digital strategies and integrated social media campaigns for strategic customer relationships.

4. Contemporary Challenges and Strategic Marketing

Learner will be able to:

• Understand the principles of strategic marketing management.
• Understand key innovative business drivers for organisational success.
• Understand models and processes for analysing the business environment and designing strategic marketing in different contexts.
• Understand the process of implementing strategic marketing in different contexts.

5. Strategic Brand Management

Learner will be able to:

• Understand the concept of brand and how branding relates to other areas of marketing, including sustainability and corporate communications.
• Understand branding models, brand equity, brand personality, corporate reputation and corporate communication and their interrelationships.
• Understand the processes and factors involved in developing and enhancing brand image over time.
• Understand the development of brand management strategies to meet marketing objectives.

6. Marketing Research Project

Learner will be able to:

• Analyse and research problems and formulate appropriate research objectives.
• Understand how to review literature relating to a research topic.
• Design appropriate business research methodologies.
• Develop a research proposal.

Who Is This Qualification For?

The Qualifi Level 7 Diploma in Strategic Marketing is designed for professionals and graduates seeking advanced knowledge and practical understanding of strategic marketing, brand management, consumer behaviour, digital marketing and marketing research. It is suitable for UK and international learners who want to develop their ability to analyse markets, evaluate marketing strategies and make informed strategic marketing decisions.

This qualification is particularly suitable for:

• Marketing professionals and managers seeking to strengthen strategic marketing knowledge and progress into higher-level marketing responsibilities.
• Marketing executives and specialists working in digital marketing, brand management, communications, market research or customer experience.
• Business and marketing graduates seeking an advanced Level 7 qualification focused specifically on strategic marketing.
• Entrepreneurs and business owners who need stronger capabilities in market analysis, customer insight, branding, digital marketing and strategic planning.
• Brand and communications professionals seeking advanced knowledge of strategic brand management and integrated marketing communications.
• Digital marketing professionals looking to develop a broader strategic understanding of digital and social media marketing.
• Marketing consultants and advisers who require structured knowledge of contemporary marketing principles, strategic analysis and marketing research.
• Experienced business professionals whose responsibilities involve marketing strategy, customer relationships, market development or organisational growth.
• International learners seeking a UK-regulated Level 7 strategic marketing qualification that can support professional development or progression to further study, subject to the requirements of the receiving institution.

The qualification is especially relevant where the intended area of development involves strategic marketing management, consumer behaviour, digital and social media marketing, strategic brand management, contemporary marketing challenges and marketing research.

Career Opportunities

The Qualifi Level 7 Diploma in Strategic Marketing provides learners with advanced knowledge of strategic marketing principles and contemporary marketing practice. The qualification develops understanding of consumer behaviour, digital and social media marketing, strategic marketing challenges, brand management, and marketing research, helping learners build the analytical and strategic skills required to evaluate markets and develop effective marketing strategies. It is suitable for learners in the UK and internationally seeking to progress in strategic marketing, business-related roles, or further academic and professional pathways.

Future Progression

The Qualifi Level 7 Diploma in Strategic Marketing provides learners with advanced knowledge for further academic study and professional development in strategic marketing and related business disciplines. The qualification develops knowledge of contemporary marketing principles, consumer behaviour, digital and social media marketing, strategic marketing challenges, strategic brand management, and marketing research, providing a broad understanding of strategic marketing that can be relevant across commercial, digital, brand, communications, and business environments.

Academically, learners may progress to further postgraduate-level study in marketing, business, management, or related disciplines, subject to the entry requirements of the receiving institution. The qualification can also support further academic development in areas such as strategic marketing, digital marketing, brand management, consumer behaviour, market research, and business strategy.

Professionally, this diploma can support progression towards roles such as Strategic Marketing Manager, Marketing Manager, Digital Marketing Manager, Brand Manager, Marketing Strategist, Marketing Communications Manager, Consumer Insights Analyst, Market Research Manager, Customer Experience Manager, and Marketing Consultant, depending on the learner’s experience and employer requirements. The knowledge developed through the qualification provides a foundation for analysing markets, understanding consumer behaviour, developing marketing strategies, managing brands, evaluating digital channels, conducting marketing research, and making evidence-informed strategic marketing decisions.