OTHM Level 7 Diploma in Strategic Marketing
In today’s rapidly evolving business landscape, the role of strategic marketing has become more crucial than ever. The OTHM Level 7 Diploma in Strategic Marketing is designed for professionals aiming to enhance their expertise and advance their careers in this dynamic field. This prestigious qualification offers an in-depth understanding of strategic marketing principles, providing learners with the skills needed to drive organizational success.
The OTHM Level 7 Diploma in Strategic Marketing is an advanced qualification aimed at mid to senior-level professionals and aspiring leaders in the marketing sector. This diploma focuses on strategic aspects of marketing management, offering comprehensive insights into developing and implementing effective marketing strategies. The curriculum covers essential topics such as market analysis, consumer behavior, strategic planning, and digital marketing, ensuring a holistic approach to modern marketing challenges.
In an increasingly competitive market, organizations need to employ sophisticated marketing strategies to stand out. The OTHM Level 7 Diploma equips professionals with the advanced skills required to analyze market trends, devise strategic plans, and execute successful marketing campaigns. This qualification not only enhances your strategic thinking and decision-making abilities but also boosts your credibility and career prospects within the industry.
The OTHM Level 7 Diploma in Strategic Marketing offers a comprehensive and advanced education in marketing strategy, providing professionals with the tools needed to excel in a competitive market. By enrolling in this diploma, you invest in your career growth and gain the expertise to drive strategic marketing initiatives that deliver results. Embrace the opportunity to enhance your skills and make a significant impact in the world of marketing with the OTHM Level 7 Diploma in Strategic Marketing.
Investing in your education is investing in your future. With the OTHM Level 7 Diploma in Strategic Marketing, you’re not just earning a qualification—you’re investing in yourself and your career. Take the next step towards achieving your marketing goals and unlock your full potential with us today. Your journey to marketing excellence begins here.
For entry onto the OTHM Level 7 Diploma in Strategic Marketing qualification, learners must possess:
- An honours degree in a related subject or a UK level 6 diploma or an equivalent overseas qualification
- Mature learners with management experience (learners must check with the delivery centre regarding this experience before registering for the programme)
- Learners must be 21 years old or older at the beginning of the course
- English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency.
Mandatory Units
The OTHM Level 7 Diploma in Strategic Marketing consists of 6 mandatory units for a combined total of 120 credits, 1200 hours of Total Qualification Time (TQT) and 600 Guided Learning Hours (GLH) for the completed qualification.
Mandatory units
Learning outcomes for OTHM Level 7 Diploma in Strategic Marketing
Contemporary Issues and Principles of Marketing
- Understand the role of the marketing function, leaders and entrepreneurial marketing in the success of an organisation.
- Understand external and internal environmental audits for designing marketing planning.
- Understand the impact of strategic marketing options for marketing planning.
- Understand the impact of marketing mix and extended marketing mix options for products and services.
Consumer Behaviour & Market Communications
- Understand the relevance of particular theories, Factor, models and concepts related to consumer behaviour. Understand the relevance of particular theories, Factor, models and concepts related to consumer behaviour.
- Understanding the marketing research process and customer insight in different contexts including digital contexts.
- Understand the process of managing customer experience, customer relationship management and market communication.
Digital and Social Media Marketing
- Understand the role of information technology and social media in digital marketing.
- Understand the changing dynamics of an organisation’s environment and its impacts.
- Recommend resource-led innovative approaches using digital marketing tools to contemporary digital marketing challenges
- Understand how to develop digital strategies and an integrated social media campaign for a strategic relationship with the customers.
Contemporary Challenges and Strategic Marketing
- Understand the principles of strategic marketing management.
- Understand the key innovative business drivers for organisational success.
- Understand the models and process of analysing business environment and design of Strategic marketing in different contexts.
- Understand the process of implementation of Strategic marketing in different contexts
Strategic Brand Management
- Understand the concept of brand and how branding relates to other areas of marketing including, sustainability and corporate communications.
- Understand branding models, brand equity, brand personality, corporate reputation and corporate communication and their interrelations.
- Understand the process and factors related to developing and enhancing brand image over time.
- Understand the development of brand management strategies to meet marketing objectives.
Marketing Research Project
- Be able to identify research problems and formulate research objectives.
- Understand how to review the literature on a research topic.
- Be able to design appropriate business research methodologies.
- Be able to develop a research proposal.
The OTHM Level 7 Diploma in Risk Management is designed to cater to a diverse range of individuals who seek to deepen their understanding and expertise in risk management across various organizational contexts. This course is particularly suited for:
- Risk Management Professionals: Experienced risk managers, risk analysts, and risk consultants who wish to enhance their skills and qualifications in risk assessment, mitigation, and strategic risk management.
- Business Leaders and Executives: Executives, directors, and senior managers responsible for overseeing risk management functions within their organizations. This course equips them with the knowledge and tools to make informed decisions and establish effective risk management frameworks.
- Compliance and Governance Specialists: Professionals involved in compliance management, corporate governance, and regulatory affairs seeking to broaden their understanding of risk management principles and practices.
- Finance and Investment Professionals: Financial analysts, investment managers, and professionals working in banking, insurance, and investment firms interested in deepening their understanding of financial risk management and portfolio optimization.
- Project Managers: Project managers and program managers who recognize the importance of risk management in project delivery and wish to acquire advanced skills in risk identification, assessment, and mitigation.
- Consultants and Advisors: Risk management consultants, advisors, and practitioners providing advisory services to organizations across various industries. This course enhances their credibility and expertise in advising clients on risk management strategies and best practices.
- Career Changers and Aspiring Professionals: Individuals seeking to transition into a career in risk management or related fields. This course provides them with the foundational knowledge and practical skills needed to pursue opportunities in risk management roles across industries.
- Regulatory and Public Sector Professionals: Professionals working in regulatory agencies, government departments, and public sector organizations involved in risk assessment, compliance, and policy development. This course helps them understand risk management frameworks and practices applicable to the public sector context.
Future Progression
The OTHM Level 7 Diploma in Strategic Marketing offers learners a gateway to advancement in their careers and further academic pursuits. Accredited by Ofqual (Office of the Qualifications and Examinations Regulation), this qualification is recognized for its high standards and regulatory compliance. Graduates not only gain opportunities for career progression but also have the eligibility to pursue Master’s top-up programs at reputable universities in the UK and overseas, often with advanced standing. With its robust curriculum and industry recognition, this diploma serves as a solid foundation for professional growth and academic excellence.
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