Course Details about OTHM Level 7 Diploma in Strategic Marketing

The OTHM Level 7 Diploma in Strategic Marketing is a premier qualification designed for advanced professionals looking to deepen their expertise in strategic marketing. This comprehensive program is tailored for individuals aiming to enhance their strategic planning abilities, drive marketing innovations, and lead successful marketing campaigns within their organizations.

The OTHM Level 7 Diploma in Strategic Marketing is an advanced diploma that focuses on the strategic elements of marketing management. It is part of OTHM’s portfolio of qualifications, which are recognized for their rigorous academic standards and relevance to current industry practices. This diploma is specifically aimed at mid to senior-level professionals who seek to sharpen their strategic thinking and leadership skills in marketing.

The OTHM Level 7 Diploma in Strategic Marketing is suitable for marketing professionals looking to enhance their strategic capabilities, as well as individuals seeking to transition into marketing management roles. Whether aspiring marketing managers, brand strategists, digital marketers, or entrepreneurs, learners gain valuable insights and practical skills to navigate the complexities of modern marketing environments and drive business growth.

The OTHM Level 7 Diploma in Strategic Marketing is an essential qualification for marketing professionals aiming to advance their careers and excel in strategic roles. With its comprehensive curriculum, focus on practical skills and international recognition, this diploma equips you with the expertise to drive successful marketing initiatives and make a significant impact in the field of marketing. Invest in your professional growth and leadership potential with the OTHM Level 7 Diploma in Strategic Marketing.

Learning Outcomes for this Course

Here are the learning outcomes for each of the study units:

1. Contemporary Issues and Principles of Marketing
   • Develop a thorough understanding of contemporary marketing theories, concepts, and principles.
   • Analyze market trends, dynamics, and challenges shaping the modern marketing landscape.
   • Explore ethical considerations and societal impacts influencing marketing strategies and practices.
2. Consumer Behaviour and Market Communications
   • Investigate consumer behavior theories and models to understand purchasing decisions and preferences.
   • Explore effective market communication strategies, including advertising, public relations, and sales promotions.
   • Apply consumer behavior insights to develop targeted marketing campaigns that resonate with diverse consumer segments.
3. Digital and Social Media Marketing
   • Explore digital marketing platforms, tools, and techniques for engaging audiences and driving online conversions.
   • Develop proficiency in social media marketing strategies, content creation, and community management.
   • Analyze digital marketing metrics and performance indicators to optimize campaign effectiveness and ROI.
4. Contemporary Challenges and Strategic Marketing
   • Identify and analyze contemporary marketing challenges, such as globalization, sustainability, and technological advancements.
   • Develop strategic marketing plans that address evolving market trends, competitive pressures, and regulatory changes.
   • Evaluate strategic marketing frameworks and methodologies to adapt to dynamic business environments.
5. Strategic Brand Management
   • Understand the principles and practices of strategic brand management, including brand positioning, differentiation, and equity.
   • Develop brand strategies aligned with organizational objectives and target market perceptions.
   • Implement brand management tactics to enhance brand awareness, loyalty, and equity in competitive markets.
6. Marketing Research Project
   • Design and conduct a comprehensive marketing research project to address a specific marketing issue or opportunity.
   • Apply research methodologies, data collection techniques, and statistical analysis tools to gather and analyze marketing data.
   • Generate actionable insights and strategic recommendations based on research findings to inform marketing decision-making processes.

Entry Requirements for this Course

For entry onto the OTHM Level 7 Diploma in Strategic Marketing qualification, learners must possess:

• An honours degree in a related subject or a UK level 6 diploma or an equivalent overseas qualification
• Mature learners with management experience (learners must check with the delivery centre regarding this experience before registering for the programme)
• Learners must be 21 years old or older at the beginning of the course
• English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency. 

Who is this course for

The OTHM Level 7 Diploma in Risk Management is designed to cater to a diverse range of individuals who seek to deepen their understanding and expertise in risk management across various organizational contexts. This course is particularly suited for:

1. Risk Management Professionals: Experienced risk managers, risk analysts, and risk consultants who wish to enhance their skills and qualifications in risk assessment, mitigation, and strategic risk management.
2. Business Leaders and Executives: Executives, directors, and senior managers responsible for overseeing risk management functions within their organizations. This course equips them with the knowledge and tools to make informed decisions and establish effective risk management frameworks.
3. Compliance and Governance Specialists: Professionals involved in compliance management, corporate governance, and regulatory affairs seeking to broaden their understanding of risk management principles and practices.
4. Finance and Investment Professionals: Financial analysts, investment managers, and professionals working in banking, insurance, and investment firms interested in deepening their understanding of financial risk management and portfolio optimization.
5. Project Managers: Project managers and program managers who recognize the importance of risk management in project delivery and wish to acquire advanced skills in risk identification, assessment, and mitigation.
6. Consultants and Advisors: Risk management consultants, advisors, and practitioners providing advisory services to organizations across various industries. This course enhances their credibility and expertise in advising clients on risk management strategies and best practices.
7. Career Changers and Aspiring Professionals: Individuals seeking to transition into a career in risk management or related fields. This course provides them with the foundational knowledge and practical skills needed to pursue opportunities in risk management roles across industries.
8. Regulatory and Public Sector Professionals: Professionals working in regulatory agencies, government departments, and public sector organizations involved in risk assessment, compliance, and policy development. This course helps them understand risk management frameworks and practices applicable to the public sector context.

Mandatory Units

The OTHM Level 7 Diploma in Strategic Marketing consists of 6 mandatory units for a combined total of 120 credits, 1200 hours of Total Qualification Time (TQT) and 600 Guided Learning Hours (GLH) for the completed qualification.

Mandatory units

Future Progression

The OTHM Level 7 Diploma in Strategic Marketing offers learners a gateway to advancement in their careers and further academic pursuits. Accredited by Ofqual (Office of the Qualifications and Examinations Regulation), this qualification is recognized for its high standards and regulatory compliance. Graduates not only gain opportunities for career progression but also have the eligibility to pursue Master’s top-up programs at reputable universities in the UK and overseas, often with advanced standing. With its robust curriculum and industry recognition, this diploma serves as a solid foundation for professional growth and academic excellence.

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