ICTQual AB Level 6 International Diploma in Marketing & Sales Management
The ICTQual AB Level 6 International Diploma in Marketing & Sales Management is a premier qualification designed to equip learners with advanced knowledge and practical expertise in modern marketing strategies, sales leadership, and business development. In today’s competitive global marketplace, organizations require skilled professionals who can drive growth, manage customer relationships, and implement data-driven marketing initiatives. This internationally recognized diploma provides a structured pathway for both fresh graduates and experienced professionals to excel in marketing and sales management roles.
ICTQual AB Level 6 International Diploma in Marketing & Sales Management, comprising 360 credits, offers a comprehensive curriculum that integrates foundational business principles with advanced marketing techniques and sales management practices. Learners will gain in-depth knowledge of consumer behavior, digital marketing, brand management, strategic sales planning, market research, and analytics. The ICTQual AB Level 6 International Diploma in Marketing & Sales Management emphasizes practical applications, including case studies, marketing campaigns, sales strategy simulations, and project-based learning, ensuring learners can translate theory into actionable business solutions.
Graduates of ICTQual AB Level 6 International Diploma in Marketing & Sales Management will develop critical skills in strategic thinking, communication, negotiation, leadership, and performance analysis, preparing them for dynamic roles in marketing management, business development, brand strategy, digital marketing, and customer relationship management. Additionally, the course fosters an understanding of ethical business practices, sustainability, and innovation in marketing, enabling learners to make informed decisions that positively impact organizational success.
By enrolling in ICTQual AB Level 6 International Diploma in Marketing & Sales Management through our approved ICTQual AB centre, learners benefit from expert guidance, structured assessments, and access to a globally recognized Level 6 qualification. Upon completion, graduates are fully prepared to pursue leadership and managerial roles in marketing and sales, advance their careers, or undertake further professional development in business and management sectors.
To enrol in the ICTQual AB Level 6 International Diploma in Marketing & Sales Management, learners must meet specific entry criteria to ensure readiness for advanced study in marketing, sales, and business management. These requirements are designed to accommodate both fresh graduates and professionals seeking to enhance their expertise and career prospects
1. Age Requirements
- Learners must be 18 years or older at the time of enrolment
- Candidates under 18 may be considered on a case-by-case basis if other entry criteria are met
2. Educational Requirements
- Minimum high school or secondary school completion with strong foundations in business, economics, or related subjects
- For candidates without formal qualifications, relevant vocational or professional training in marketing, sales, or business management may be considered
- Related courses include the ICTQual AB Level 5 Diploma in Marketing or ICTQual AB Level 5 Diploma in Business Management, which provide a foundational pathway to the Level 6 diploma
3. Professional Experience
- Professionals with at least 3–6 years of verifiable experience in marketing, sales, business development, or related fields may apply through a fast-track, experience-based route
- Experience must be documented with work portfolios, employer references, and project evidence
- Fresh candidates without prior experience are required to complete the full 3-year, 360-credit program, including all assignments
4. English Language Proficiency
- Learners whose first language is not English must demonstrate proficiency in English, equivalent to IELTS 5.5–6.0 or TOEFL iBT 60–70
- Proficiency in reading, writing, listening, and speaking is required to successfully complete assignments, projects, and assessments
Meeting these entry requirements ensures learners are fully prepared to engage with advanced marketing and sales concepts, develop strategic business skills, and excel in professional roles. Enrolling through our approved ICTQual AB centre provides guidance, mentorship, and access to a globally recognized Level 6 qualification, preparing graduates for leadership and managerial positions in marketing, sales, and business development
Mandatory Units
ICTQual AB Level 6 International Diploma in Marketing & Sales Management, the ICTQual AB Level 6 International Diploma in Marketing & Sales Management 360 Credits – Three Years, consists of 36 mandatory units.
Year 1 – Foundation in Marketing & Sales Management
- Principles of Marketing and Sales
- Business and Marketing Communication
- Consumer Behaviour and Market Research
- Fundamentals of Digital Marketing
- Marketing Analytics and Data Interpretation
- Sales Techniques and Customer Relationship Management (CRM)
- Business Economics and Financial Principles
- Branding and Promotional Strategies
- Professional Ethics and Corporate Governance
- Business Law and Regulatory Frameworks
- Health, Safety, and Environmental Awareness in Business
- Introduction to Project Management in Marketing
Year 2 – Intermediate Studies in Marketing & Sales Management
- Strategic Marketing Management
- Integrated Marketing Communications (IMC)
- Advanced Sales Management and Negotiation
- Digital Marketing Campaigns and Social Media Strategy
- E-commerce and Online Sales Management
- Marketing Research Methods and Reporting
- Customer Experience Management
- Product Development and Innovation Management
- International Marketing and Cross-Cultural Strategies
- Marketing Operations and Budgeting
- Business Analytics and Performance Measurement
- Applied Research Methods in Marketing
Year 3 – Advanced Studies in Marketing & Sales Management
- Marketing Strategy and Competitive Analysis
- Leadership in Marketing and Sales Teams
- Advanced Digital Marketing and Automation
- Brand Management and Corporate Identity
- Strategic Sales Planning and Forecasting
- Global Marketing Trends and Market Expansion
- Customer Insights and Behavioural Analytics
- Marketing Technology and CRM Systems
- Professional Ethics and Sustainability in Marketing
- Innovation, Entrepreneurship, and Marketing Business Development
- Strategic Project Management in Marketing
- Final Year Major Project (Capstone Project)
The ICTQual AB Level 6 International Diploma in Marketing & Sales Management equips learners with advanced knowledge, practical skills, and strategic expertise in marketing, sales, and business development. Graduates will gain the ability to plan, implement, and analyze marketing and sales strategies across diverse industries, ensuring career readiness for professional and leadership roles
Year 1 – Foundation in Marketing & Sales Management
1. Principles of Marketing and Sales
- Understand fundamental marketing concepts, sales principles, and business growth strategies
- Apply marketing theories to real-world business scenarios and sales processes
- Evaluate the role of marketing in organizational success and customer engagement
2. Business and Marketing Communication
- Develop professional communication skills for internal and external stakeholders
- Apply effective writing, presentation, and digital communication techniques
- Enhance interpersonal and collaborative skills for marketing team environments
3. Consumer Behaviour and Market Research
- Analyze consumer decision-making processes and purchasing behavior
- Conduct primary and secondary market research to inform business strategies
- Apply data interpretation techniques to understand target audiences
4. Fundamentals of Digital Marketing
- Understand the principles of online marketing channels, SEO, and content strategy
- Apply digital tools for website optimization, email campaigns, and social media presence
- Evaluate digital marketing effectiveness using measurable KPIs
5. Marketing Analytics and Data Interpretation
- Use data analytics to assess marketing campaign performance
- Interpret sales and customer data to support strategic decisions
- Apply statistical and analytical methods to optimize marketing outcomes
6. Sales Techniques and Customer Relationship Management (CRM)
- Develop and implement effective sales techniques and strategies
- Utilize CRM tools to manage customer interactions and relationships
- Monitor sales performance and adapt approaches to improve results
7. Business Economics and Financial Principles
- Understand core economic and financial concepts relevant to marketing and sales
- Analyze budgeting, pricing strategies, and market-driven financial decisions
- Apply financial metrics to evaluate marketing and sales initiatives
8. Branding and Promotional Strategies
- Design and implement branding and promotional campaigns
- Understand brand positioning, identity, and messaging
- Evaluate promotional effectiveness and ROI
9. Professional Ethics and Corporate Governance
- Apply ethical principles and corporate governance standards in business decisions
- Evaluate the impact of ethical marketing practices on brand reputation
- Promote responsible marketing and sales conduct
10. Business Law and Regulatory Frameworks
- Understand legal and regulatory requirements affecting marketing and sales
- Apply compliance principles to business contracts and advertising standards
- Ensure marketing practices align with national and international regulations
11. Health, Safety, and Environmental Awareness in Business
- Recognize the importance of workplace safety and environmental sustainability
- Apply health and safety practices in marketing and business operations
- Promote sustainable and responsible business practices
12. Introduction to Project Management in Marketing
- Understand project planning, scheduling, and resource allocation
- Apply project management techniques to marketing campaigns
- Monitor project progress and evaluate performance against objectives
Year 2 – Intermediate Studies in Marketing & Sales Management
1. Strategic Marketing Management
- Develop and implement marketing strategies aligned with organizational goals
- Analyze market trends and competitive landscapes to inform strategic decisions
- Evaluate marketing initiatives using performance metrics
2. Integrated Marketing Communications (IMC)
- Plan and execute coordinated marketing communication campaigns
- Align messaging across multiple channels including digital, print, and events
- Assess the impact of IMC campaigns on brand awareness and customer engagement
3. Advanced Sales Management and Negotiation
- Manage sales teams and develop high-performing sales strategies
- Apply negotiation techniques to achieve favorable outcomes
- Monitor sales performance and adjust strategies to meet targets
4. Digital Marketing Campaigns and Social Media Strategy
- Plan and execute multi-channel digital marketing campaigns
- Develop effective social media strategies for brand engagement
- Analyze digital campaign performance using analytics tools
5. E-commerce and Online Sales Management
- Understand e-commerce platforms, online sales strategies, and customer experience optimization
- Manage online product listings, pricing, and promotions
- Monitor e-commerce performance and optimize conversion rates
6. Marketing Research Methods and Reporting
- Conduct advanced marketing research using qualitative and quantitative methods
- Analyze and interpret research data to support strategic decisions
- Present research findings in professional reports and presentations
7. Customer Experience Management
- Design strategies to enhance customer satisfaction and loyalty
- Apply tools for tracking and analyzing customer interactions
- Implement improvement initiatives based on customer feedback
8. Product Development and Innovation Management
- Manage product life cycles and innovation processes
- Evaluate market needs and design products to meet demand
- Apply strategies for product launch, promotion, and performance assessment
9. International Marketing and Cross-Cultural Strategies
- Develop marketing strategies for global markets and diverse cultural contexts
- Analyze international consumer behavior and market trends
- Adapt marketing campaigns to regional and cultural requirements
10. Marketing Operations and Budgeting
- Plan marketing budgets and allocate resources effectively
- Monitor operational efficiency and campaign ROI
- Apply cost-benefit analysis to marketing initiatives
11. Business Analytics and Performance Measurement
- Use analytics tools to measure marketing and sales performance
- Interpret KPIs and metrics to guide decision-making
- Implement performance improvement strategies based on data insights
12. Applied Research Methods in Marketing
- Conduct applied research to address marketing challenges
- Use statistical and analytical methods for data-driven solutions
- Present research findings professionally for strategic decision-making
Year 3 – Advanced Studies in Marketing & Sales Management
1. Marketing Strategy and Competitive Analysis
- Develop advanced marketing strategies to gain competitive advantage
- Conduct market analysis, competitor benchmarking, and trend forecasting
- Evaluate strategic decisions based on measurable outcomes
2. Leadership in Marketing and Sales Teams
- Lead and motivate marketing and sales teams to achieve organizational objectives
- Apply leadership techniques for team management, conflict resolution, and performance improvement
- Develop mentorship and coaching skills for professional growth
3. Advanced Digital Marketing and Automation
- Implement marketing automation tools for campaign management and lead nurturing
- Develop advanced strategies for SEO, content marketing, and social media
- Analyze automated marketing performance and optimize workflows
4. Brand Management and Corporate Identity
- Develop, manage, and protect brand identity and corporate image
- Apply brand strategy to enhance customer perception and loyalty
- Evaluate brand performance using analytics and market feedback
5. Strategic Sales Planning and Forecasting
- Design sales plans and forecast revenue accurately
- Implement strategies to achieve sales targets and improve market share
- Monitor sales performance and adjust plans based on data insights
6. Global Marketing Trends and Market Expansion
- Analyze global marketing trends and identify growth opportunities
- Develop strategies for market entry, expansion, and international brand positioning
- Evaluate performance of global marketing campaigns
7. Customer Insights and Behavioural Analytics
- Collect and analyze customer data to gain actionable insights
- Apply behavioral analytics to optimize marketing and sales strategies
- Use insights to improve customer engagement, retention, and conversion rates
8. Marketing Technology and CRM Systems
- Implement CRM systems to manage customer relationships and sales pipelines
- Apply marketing technology for analytics, automation, and campaign optimization
- Evaluate technology effectiveness and ROI for business growth
9. Professional Ethics and Sustainability in Marketing
- Apply ethical principles and sustainability practices in marketing decision-making
- Evaluate the impact of marketing strategies on society and the environment
- Promote responsible and transparent marketing practices
10. Innovation, Entrepreneurship, and Marketing Business Development
- Develop innovative marketing solutions and business models
- Apply entrepreneurial strategies for market development and growth
- Assess feasibility and performance of new business ventures
11. Strategic Project Management in Marketing
- Plan and execute complex marketing projects using advanced project management techniques
- Monitor progress, budgets, and performance to achieve strategic objectives
- Evaluate project outcomes and apply lessons learned to future initiatives
12. Final Year Major Project (Capstone Project)
- Design, implement, and present a comprehensive marketing and sales project
- Apply interdisciplinary knowledge and advanced skills to solve real-world marketing challenges
- Produce professional deliverables demonstrating strategic planning, analysis, and innovation
Upon completing the ICTQual AB Level 6 International Diploma in Marketing & Sales Management, learners will possess advanced knowledge, practical skills, and strategic expertise in marketing, sales, and business development. Graduates are fully prepared to take leadership and managerial roles, drive business growth, and implement innovative, data-driven marketing strategies in global industries
ICTQual AB Level 6 International Diploma in Marketing & Sales Management is designed for learners who aspire to build advanced knowledge, practical skills, and leadership capabilities in marketing and sales. It is suitable for both fresh graduates and experienced professionals aiming to excel in dynamic business environments
1. Academic Background and Interests
- Recent school or college graduates with strong foundations in business, economics, or related subjects
- Individuals passionate about marketing, sales, business development, and digital business strategies
- Learners interested in consumer behavior, branding, market research, and strategic business management
2. Professional Aspirations
- Professionals aiming to advance their careers in marketing management, sales leadership, business development, or brand strategy
- Candidates seeking roles in digital marketing, market analysis, customer relationship management, or strategic sales planning
- Learners targeting leadership positions or entrepreneurial opportunities in marketing and sales
3. Skills and Competencies
- Desire to develop practical skills in marketing strategy, digital marketing, CRM, and analytics
- Interest in using modern marketing tools, software, and digital platforms to enhance business performance
- Commitment to learning ethical practices, strategic decision-making, and performance measurement
4. Personal Attributes
- Strong motivation to innovate and implement marketing and sales solutions in real-world business scenarios
- Ability to work independently and collaboratively on complex projects and campaigns
- Willingness to embrace continuous learning, professional ethics, and global business standards
This program is ideal for learners who are committed to developing expertise in marketing and sales, gaining practical experience, and positioning themselves for leadership and strategic roles in national and international business environments
As an approved centre of ICTQual AB, learners must enrol with us to pursue this internationally recognized Level 6 qualification. The certification route varies depending on prior experience
1. Route for Experienced Professionals (Minimum 6 Years Verifiable Experience)
- Professionals with at least six years of verifiable work experience in marketing, sales, business development, or related roles may apply through an experience-based route
- Candidates must provide documented evidence of professional experience, including references, project records, and work portfolios
- Upon verification, learners may be exempted from completing all 36 assignments and focus on applying their practical expertise through targeted assessments or project submissions
- This route allows experienced professionals to fast-track certification while validating their existing skills and industry experience
2. Route for Fresh Candidates (No Prior Experience)
- Fresh graduates or individuals new to marketing and sales must complete the full 3-year program, including all 36 assignments across the curriculum
- Learners will acquire foundational, intermediate, and advanced skills through structured learning, practical exercises, and assessments
- Successful completion of all assignments, projects, and evaluations ensures compliance with ICTQual AB standards for Level 6 certification
- This route provides a comprehensive learning experience, preparing candidates for professional roles in marketing, sales, business development, and digital strategy
Enrolment
- Learners must enrol with our approved ICTQual AB centre to access course materials, assignments, assessments, and expert guidance throughout the program
- Our centre provides mentorship, support, and verification assistance to ensure all learners, whether experienced professionals or fresh candidates, successfully achieve their internationally recognized Level 6 qualification
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